Sales & Business Consulting
You've closed deals on instinct, relationships, and sheer force of will. Now it's time to build a sales engine that runs without you in every room.
Who We Are
Chief Sales Co. is a sales and business consulting firm that works where it's hardest — at the inflection point where founder-led growth meets structured scale.
We've been in the rooms you're in. We know what it feels like to carry a number, to build trust where no one's heard of you, and to have to make something out of nothing. That's why our work is practical, not theoretical.
Whether you're looking to build your first scalable sales structure, bring in your first sales manager, or find the right people to take things further — we're the partner who's done it before.
"The gap between founder sales and structured sales is where most businesses stall. We exist to close that gap."
— Chief Sales Co.
Who We Work With
We do our best work with founder-led teams who've hit a ceiling — where the playbook that got you here won't get you where you need to go.
You've validated the product and landed your first clients. Now you need a repeatable sales process before the chaos becomes the culture.
Growth is real, but it's fragile. You need structure — playbooks, pipeline discipline, forecasting — before you hire your next five reps.
Going from rep to manager is one of the hardest transitions in sales. We help you define the role, find the right person, and set them up to succeed.
Global companies entering Australia often hire a BDM and hope for the best. A fractional advisor alongside that hire navigates the local market, shortens the ramp, and gives the BDM a real chance to succeed.
You've been the best salesperson in your business. Time to build a team that can perform without you being the answer to every deal.
Revenue has plateaued. The team's busy but the pipeline isn't growing. Often the problem isn't effort — it's bloated or underused tech, unclear process, or AI tools that were adopted without a plan. We'll diagnose it and fix it.
What We Do
Every engagement is different — but they all start with the same thing: understanding exactly where you are, where you need to get to, and what's honestly standing in the way.
We build the foundational systems that turn founder instinct into team capability. Playbooks, pipeline frameworks, onboarding structures, KPIs and forecasting models that actually get used.
Ongoing strategic partnership for founders and leadership teams who want a trusted commercial voice in the room. Fractional sales leadership, board-level advisory, hands-on execution support — and commercial tech stack review with AI adoption for sales teams.
Finding great sales talent is hard. Finding talent that fits your stage, culture, and commercial model is harder. We specialise in exactly that — across individual contributors, managers, and leadership.
Industries
Our core expertise lives in tech, software, telecoms, and AI — but the commercial fundamentals we build on translate across every sector we've worked in.
Pricing
Every tier is built around outcomes and access — not hours. You're not buying time, you're buying the relationship and the results that come with it.
Advisory
A trusted voice in the background.
Growth Partner
Active involvement, without the overhead.
Fractional CSO
Embedded in your commercial operation.
Project-based engagements, one-off strategy sessions, or global market entry support — if your situation doesn't fit neatly into a tier, let's talk. Most interesting problems don't.
How We Work
We move quickly because founders don't have time to wait. Every engagement starts with getting properly oriented, then moves straight into work that matters.
We start by understanding where you actually are — not where the deck says you are. Revenue, pipeline, team, motion, gaps.
We align on what good looks like in 90 days, 6 months, and 12 months. No vague objectives — specific, committed outcomes.
We build with you, not just for you. Your team understands what's been built and can run it when we're not in the room.
We stay honest about what's working. If something's not landing, we say so and fix it. Accountability goes both ways.
What Clients Say
We'd been selling on relationships and reputation for three years. Chief Sales Co. helped us realise we didn't have a sales team — we had a founder with a phone. Within six months we had a proper structure, two new reps hitting target, and a pipeline we could actually forecast.
They helped us hire our first dedicated sales manager — and more importantly, set that person up to actually succeed. Worth every cent.
Our industry isn't tech, but that didn't matter. The commercial thinking translates. Straight talking, practical, and genuinely invested in the outcome.
Get in Touch
No hard sell. Just a conversation about where you are, where you want to get to, and whether we're the right fit.